Who is the primary intended audience for the 'Sell By' date label according to industry convention?

Answer

Retailer

The designation 'Sell By' serves a specific administrative purpose aimed at the retail sector, not the end consumer. Its primary function is inventory management, guiding the retailer on the timeframe within which the product should be removed from the shelves. This is done to ensure that even after the retailer pulls the item, the consumer who purchases it has sufficient remaining time to use the product at home while it is still considered optimal for consumption.

Who is the primary intended audience for the 'Sell By' date label according to industry convention?
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