What distinct feature characterized the sales slump experienced by Lou Groen in Cincinnati, Ohio?
Answer
A dramatic drop in sales every Friday during Lent.
The Filet-O-Fish was conceived as a direct response to a specific seasonal downturn in business experienced by Lou Groen, a franchisee in Cincinnati. This slump occurred consistently every Friday throughout the religious season of Lent. Since many practicing Roman Catholics observe this period by abstaining from eating meat, Groen needed to introduce a substantial, appealing non-meat alternative to retain customer traffic on those specific days. This historical necessity, rather than broad market research, was the singular impetus behind the sandwich's creation, leading to its introduction as a meat substitute.
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