How is the existence of the Filet-O-Fish different from concepts developed via general market research?
Answer
It was invented out of necessity, not aimed at a general audience.
The origin story of the Filet-O-Fish is unique because it was a localized solution to a niche problem rather than a result of broad, nationwide market testing for consumer appeal. Lou Groen created the sandwich specifically to mitigate the substantial, predictable loss of business occurring every Friday during Lent in his primarily Catholic franchise location. It was developed as an urgent, specialized meat substitute to keep sales steady during a specific religious observance, differentiating it from standard product development aimed at the general, year-round market.
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Is the Filet-O-Fish Actually Fish? - YouTube
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