In what year was the invasive Asian Carp officially renamed to "Copi"?

Answer

2018

A crucial strategic move to promote the consumption of the invasive Asian Carp species occurred in 2018 when a significant rebranding effort was enacted. This initiative, involving state agencies and industry groups, officially changed the name of the four problematic species—Bighead, Silver, Grass, and Black Carp—to 'Copi.' The purpose of this renaming was tactical: to shed the negative connotations associated with the term 'Asian Carp,' which might imply invasiveness or cause confusion with desirable Asian seafood imports. The new name, 'Copi,' was designed to be short, memorable, and geographically neutral, thereby offering a cleaner slate for marketing efforts to overcome consumer resistance.

In what year was the invasive Asian Carp officially renamed to "Copi"?

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Carp: Trash Fish or Hidden Delicacy? (Catch and Cook) - YouTube

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