Why are frozen dinner boxes rarely labeled explicitly with "Alaska Pollock"?
Answer
Intentional ambiguity because consumers associate cod with higher quality
The reluctance to explicitly label products as Alaska Pollock often stems from marketing strategies aimed at maximizing sales appeal. Consumers often associate the names of more expensive species, such as cod or haddock, with superior quality, even when nutritional or textural differences for a specific application might be minimal. Manufacturers utilize generic terms like 'whitefish' or 'flaky white fish' to capitalize on these established consumer associations, intentionally obscuring the use of the more ubiquitous and affordable pollock base ingredient.
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