What might cause a consumer seeking peak expression to choose a high-quality Fukamushi Sencha over an entry-level Gyokuro?

Answer

The Fukamushi Sencha might offer a better cost-to-value proposition for flavor clarity within its style.

Consumer choice is often dictated by the balance between expense and perceived worth, even when technical superiority exists elsewhere. Gyokuro, especially superior grades, carries a high price tag due to the labor-intensive shading and strict selection required. A dedicated enthusiast might find that a high-quality Fukamushi Sencha—a deep-steamed, sun-grown variety prized for its clarity of flavor—provides superior perceived value. This occurs when the flavor benefits derived from its specific processing style outweigh the higher L-theanine content offered by a less refined, entry-level Gyokuro, allowing the consumer to maximize enjoyment within their chosen preference or budget.

What might cause a consumer seeking peak expression to choose a high-quality Fukamushi Sencha over an entry-level Gyokuro?

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