What commercial observation is noted regarding the pricing of starters versus main courses?

Answer

Good restaurants generally price starters lower than their main courses.

A key commercial strategy noted is the differential pricing structure between the opening courses and the primary dish. Starters are typically priced considerably lower than main courses. This structure supports the intended dining progression: the customer is encouraged to purchase both an appetizer and a main dish, rather than making an entire meal out of several lower-priced starters, thus ensuring profitability across the full menu cycle.

What commercial observation is noted regarding the pricing of starters versus main courses?
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