What type of promotional material featuring the chef and the Tefal cooker was shared on YouTube?
Videos showcasing demonstrations or discussing benefits
The relationship between Jamie Oliver and Tefal was cemented through active marketing efforts designed to showcase the appliance in action. This included the creation and distribution of specific promotional content designed to market the time-saving method associated with the hardware. Videos published on platforms like YouTube existed showing the chef actively demonstrating specific techniques or articulating the advantages of using the Tefal pressure cooker. These visual aids served the clear commercial purpose of validating the cooker's effectiveness and ease of use directly through the chef's involvement.

#Videos
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