What often reinforces consumers' negative bias against foods containing preservatives?

Answer

Marketing that highlights additive absence, fostering the belief that 'natural' equals 'good.'

A significant driver of consumer anxiety is a general aversion to synthetic chemicals, often reinforced by marketing emphasizing the absence of additives, which equates 'natural' with 'good' and 'artificial' with 'bad.'

What often reinforces consumers' negative bias against foods containing preservatives?
foodSafetyconsumptionpreservativeadditive