What new name is being pushed to market Asian Carp, decoupling it from its negative stigma?
Answer
Copi
To overcome the deeply ingrained negative associations tied to terms like 'Asian Carp' or the generic 'carp' stigma, industry efforts have focused heavily on rebranding. A notable marketing shift involves promoting the invasive species under a completely new, palatable identity. The specific example highlighted is the push to market this fish using the name Copi. This strategy aims to create a fresh, marketable identity that dissociates the product from its historical baggage, much like the historical switch from Patagonian Toothfish to Chilean Sea Bass.
#Videos
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