What is a potential pitfall when consumers rely solely on products branded with a 'locality' name, such as 'Utah's Own'?

Answer

They may source products nationally or internationally despite the local branding

It is important to distinguish truly 'local' food from products branded with a 'locality' name, as the latter often source their goods nationally or internationally while still using the local branding.

What is a potential pitfall when consumers rely solely on products branded with a 'locality' name, such as 'Utah's Own'?
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