Besides perfecting the freezing method, what co-invention was necessary to transition Birdseye's products beyond direct sales?

Answer

Specialized, low-temperature showcase for retail display

The successful commercialization of flash-frozen products required more than just efficient freezing; it demanded infrastructure for storage and presentation at the retail level. Birdseye recognized that to sell novel products like flash-frozen fish, peas, and meats to the general public, retailers needed a way to showcase them safely above a standard storage chest. Therefore, he invented specialized refrigerator display cases. This innovation effectively created the concept of the refrigerated retail display, or the frozen food case, providing the necessary means for products to be visible, accessible, and maintained at safe, low temperatures for consumer purchase outside of direct-from-chest sales.

Besides perfecting the freezing method, what co-invention was necessary to transition Birdseye's products beyond direct sales?

Related Questions

What critical variable did Clarence Birdseye observe that became the cornerstone of his future endeavors in Labrador?What structural damage resulted from the large ice crystals in food frozen using natural/slow freezing methods?What technique did Birdseye use in the US to mimic the near-instantaneous freezing witnessed in the Arctic?In what year did Clarence Birdseye file his first patent for a system using belts and brine-cooled trays?Besides perfecting the freezing method, what co-invention was necessary to transition Birdseye's products beyond direct sales?Which corporation acquired Clarence Birdseye's patents and company interests in 1929 to scale the operation?How did the ice crystals formed by Birdseye's quick-freezing compare to those formed by natural/slow freezing?What factor significantly normalized frozen food consumption for millions of returning soldiers after World War II?What approximate low temperature did Birdseye sometimes use when submerging food into the super-chilled brine solution?Which modern freezing technology is noted as being even faster than Birdseye’s brine-cooled industrial units?
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