Why do consumers choose bottled water over regional European tap water taste?
Answer
Skepticism regarding taste due to local geology, infrastructure, or disinfection methods
In many parts of Europe, while tap water is safe to drink, its taste varies significantly based on local factors. These differences arise from local geology affecting hardness (mineral content), the condition of aging infrastructure, or the taste imparted by disinfection methods like chlorination. Consumers who are skeptical of these localized tastes—finding the tap water either too 'hard' or tasting chemically treated—rely on bottled water as a consistent and predictable default for their daily hydration needs.
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