What contrasts the North American approach to carbonation versus the European consumer expectation?

North Americans create bubbles at home, while Europeans procure water naturally carbonated underground or specifically engineered at bottling plants

A key difference in consumer behavior lies in the method of obtaining carbonation. In North America, there is a noted trend of using at-home carbonation devices, such as a SodaStream, to actively create the bubbles. Conversely, many European consumers are purchasing water where the carbonation occurred naturally while dissolved underground or was precisely engineered during the bottling process. This divergence indicates a fundamental difference in consumer expectation, where Europeans value the consistency and the mineral profile delivered alongside the carbonation inherent in the procured product, which home devices often cannot replicate.