For health-conscious consumers reducing sugary drinks, why is sparkling water a satisfying alternative?
Answer
The bubbles provide a sensory mouthfeel mimicking a fizzy drink without adding calories or sweeteners
A significant driver for adopting sparkling water is the broader trend across the continent to reduce the consumption of sugary soft drinks and fruit juices. Sparkling water serves as an excellent proxy because the presence of carbonation provides a satisfying sensory mouthfeel that mimics the effervescence associated with traditional fizzy drinks. This allows health-conscious individuals to enjoy that tactile satisfaction without consuming any additional calories or artificial sweeteners, making it a crucial tool for maintaining a low-sugar lifestyle.
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