What two descriptors for healthy food are tied as a top ranking factor for Gen Z?
Answer
"All natural" and "fresh"
Gen Z consumers exhibit a strong preference for transparency and minimal processing, leading them to favor products defined by clean labeling and recognizable ingredients. When surveyed about the specific terms that designate healthy food options, two descriptors stand out as equally important. Both the designation 'all natural' and the attribute 'fresh' are ranked as top indicators of health by 26% of Gen Z consumers, signaling their desire for ingredients that appear minimally altered.
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