What percentage range of Gen Z is willing to pay extra for ethically sourced food?
Answer
Roughly 61% to 65%
Gen Z demonstrates a strong alignment between their deeply held social and environmental consciousness and their purchasing power, especially regarding ethical sourcing. A significant majority of this generation expresses a tangible willingness to allocate additional funds towards food and beverage products that meet higher ethical or sustainability standards. Reports indicate that this willingness to pay a premium typically falls within a specific range, estimated to be between 61% and 65% of Gen Z consumers.
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