What happens to flavor if Greater Amberjack is not iced immediately?

Answer

Flavor can become noticeably stronger or rank

The key to controlling the final flavor outcome of amberjack is the speed and diligence of post-catch processing, especially chilling. If the fish is not iced down or processed immediately after being caught, particularly as the specimen grows larger and its flavor naturally intensifies, the resulting taste can degrade. This degradation manifests as a noticeably stronger flavor, sometimes described critically by consumers as being 'rank,' indicating spoilage or degradation of quality due to delayed chilling or improper handling.

What happens to flavor if Greater Amberjack is not iced immediately?
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