What specific gap is the three-dimensional pyramid shape intended to bridge in the tea market?
Between the convenience of a ready-made bag and the quality of loose-leaf brewing.
The innovation behind the pyramid tea bag design was fundamentally an attempt to reconcile two traditionally opposing concepts in tea consumption: speed/convenience versus optimal brewing quality. Traditional flat bags offer unparalleled ease of use but restrict the leaf's ability to infuse properly. Loose-leaf tea, used in a strainer or infuser, offers superior quality infusion but demands more time and effort from the consumer. The pyramid shape was engineered specifically to address this dichotomy. By creating a larger, three-dimensional space, it attempts to mimic the free expansion and movement achieved during loose-leaf steeping while retaining the simple, single-serving convenience associated with traditional ready-made tea bags.
