What characteristic often perceived by consumers is masked by aggressive Chocos branding?

The primary macro contribution being sugar

Nutrition-aware individuals observe a significant disconnect between the consumer perception of Chocos and its actual nutritional reality, largely driven by effective marketing tactics. The attractive packaging and association with excitement or a fun start to the day create a perception that the product is a 'healthy start.' This perception effectively obscures the underlying nutritional facts, particularly the reality that the primary macronutrient contribution derived from consuming the cereal is sugar. This misdirection is often achieved by magnifying a single positive attribute, such as claiming 'whole grains' on the front label, while minimizing attention toward less favorable attributes like the high sugar load through serving size manipulation.