What aesthetic change was planned for the Seminole Heights store?
Answer
A colorful facelift incorporating more brightness
The expansion to the second full-service cafe, located on Florida Avenue in the Seminole Heights neighborhood, involved a conscious visual evolution from the flagship store. Co-owner Jason Barnett acknowledged that the previous aesthetic might have been suitable years prior but signaled a shift. The plan for the new location included undergoing a deliberate rebranding effort characterized as a 'colorful facelift.' This involved incorporating substantially more brightness to better align the cafe’s visual identity with the perceived ambiance and feel of the surrounding neighborhood.
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