How are patrons encouraged to enhance their personal coffee knowledge?
Answer
By having a conversation with the baristas
The owners view the retail environment of The Lab as functioning much like an educational workshop, even during typical service hours. The pathway explicitly laid out for customers to grow their personal coffee knowledge and overall experience is through active engagement and dialogue. Patrons are invited, rather than simply being expected, to converse with the baristas rather than defaulting to ordering a familiar, pre-determined item. This interactive exchange is intended to be the mechanism through which customers gain deeper insights into the coffees being served.
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