In what state are goji berries most commonly encountered by consumers due to transportation challenges for fresh fruit from their native growing regions?
Answer
Dried form, similar to raisins
Goji berries are predominantly found in their dried state when encountered in modern markets, a consequence of the logistical difficulties involved in transporting the fresh fruit from where they are grown. This dried format provides significant convenience, allowing consumers to easily incorporate them into various dietary habits, such as mixing them into trail mixes, sprinkling them over breakfast oatmeal, or steeping them to make teas. While the drying process extends shelf life, it is noted that while some heat-sensitive nutrients may be affected, the crucial carotenoid content generally remains well-retained.
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