What is the strategic purpose of an operator focusing intensely on aggressively priced specific items like lunch specials?
Answer
To act as a traffic driver.
Aggressively priced specific offerings act as a traffic driver, pulling diners into the building where they are then more likely to purchase higher-margin items like beverages or sides.
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What describes the primary change in dining-out habits for many Americans recently?According to the data mentioned, what percentage of Americans have reduced their restaurant visits due to rising dining costs?What is the most frequently cited reason compelling consumers to dine out less often?When consumers do choose to dine out despite cost increases, what element are they often prioritizing?Which factor makes the home kitchen an increasingly strong competitor to restaurants?What operational focus have many restaurant operators shifted toward amid higher customer expectations?As diners spend more money on fewer visits, what proportional return do they expect from the dining experience?Which type of dining concept is suggested to suffer the most in the current market dynamic?What is the strategic purpose of an operator focusing intensely on aggressively priced specific items like lunch specials?According to the guidance on elevating home dining, what action mimics the post-check relaxation achieved at a restaurant?