What is the primary technical objective Onyx strives to achieve during the roasting process for their acquired green beans?
Answer
Unlocking the inherent potential within each specific green bean they acquire.
The roasting process is where the combination of science and art is most crucial. The goal is not merely to process the bean, but to fully realize the unique potential locked inside that specific batch of green coffee. This involves an expert grasp of how heat transfer dictates chemical changes, allowing the roast profile to highlight the specific characteristics derived from the coffee's terroir and variety, rather than imposing a uniform standard.
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