In the context of craft and innovation, how does Onyx view the role of technology in honoring coffee origins?
Answer
They embrace the technical application of precise tools to extraction and roasting as the best way to honor the origin and the farmer's work.
While the coffee world often romanticizes rustic methods, Onyx deliberately embraces technical precision. They see the application of the most precise tools available during extraction and roasting not as a departure from honoring the origin, but as the best method for doing so. This belief is tied to the idea that achieving extreme consistency through technical rigor is itself a high form of artistry that respects the quality of the raw material provided by the farmer.
#Videos
How Onyx Coffee Started And Where It Is Today (Hooked ... - YouTube
Related Questions
What primarily drove Jon Allen's focus at Onyx Coffee Lab regarding coffee quality?What does the strategic decision to plant Onyx's high-caliber specialty operation in Northwest Arkansas suggest about their mindset?How is the 'Lab' component in Onyx Coffee Lab defined in terms of its operational ethos?Which characteristic best defines Onyx Coffee Lab's sourcing strategy for specialty coffee?What is the critical investment area suggested for smaller operations attempting to replicate Onyx's dedication methodology?What is the primary technical objective Onyx strives to achieve during the roasting process for their acquired green beans?What specific industry recognition highlights Onyx Coffee Lab's standing among peers who understand technical specialty roasting challenges?How does Onyx Coffee Lab manage the contrast between their complex internal methodology and the consumer experience?What significant operational hurdle does Onyx face when scaling production from test batches to larger runs?In the context of craft and innovation, how does Onyx view the role of technology in honoring coffee origins?