Where are a supermarket's highest-quality, best-raised birds often reserved for sale?
Whole roasting chickens or premium cuts like bone-in, skin-on thighs
A key insight into supermarket strategy is how they allocate their superior inventory. Supermarkets recognize that certain whole birds and premium cuts provide the best showcase for the natural quality of the poultry, especially when showcasing high-welfare or high-quality raising methods. Therefore, they often reserve their best-raised birds for whole roasting chickens or cuts like bone-in, skin-on thighs, as these items best demonstrate the quality. Conversely, mid-tier or value lines frequently utilize mechanically treated or pre-injected parts to keep prices low, meaning a high-welfare whole bird might contain better raw meat than the same producer's breast meat sold under a budget label.

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