What terms are sometimes used to intentionally mislabel escolar to increase its marketability in certain markets?

Answer

"white tuna," "butterfish," or "sea bass"

Due to the negative reputation associated with its true identity and effects, escolar is often deceptively marketed under various, more appealing names to boost sales. These deceptive labels commonly include 'white tuna,' 'butterfish,' or 'sea bass.' This mislabeling presents a significant challenge for consumers who may be seeking a different type of white fish or are unaware of the potential adverse reactions linked to escolar's unique fat content. Reputable sourcing is often emphasized as the only way to circumvent this history of fraudulent labeling practices.

What terms are sometimes used to intentionally mislabel escolar to increase its marketability in certain markets?
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