What function does the visual appeal of baked goods on platforms like TikTok serve for Lavender Bakery's ongoing popularity?
Answer
It acts as rapid, visual advertising that generates a self-perpetuating cycle of digital interest and shareability
In the modern context, a product's shareability is deeply intertwined with its popularity. When baked goods are aesthetically pleasing, they function as rapid, visual advertisements on platforms emphasizing immediacy, like TikTok. This visual impact inspires commentary and sharing, which in turn generates the necessary digital footprint to sustain hype and attract new customers researching where to spend their treat budget. The combination of a strong established brand name and visually appealing products creates a self-perpetuating cycle where digital presence acts as a constant, open storefront.
Related Questions
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