What specific elements are included when calculating the Cost of Fame (CoF) for a signature dish?
Answer
Required labor, specialized ingredient cost, and potential for waste.
The Cost of Fame (CoF) is a necessary internal calculation used to justify a dish's status even if its profit margin is not the highest. This calculation measures the investment required against the intangible marketing benefit derived. Specifically, the CoF encompasses the necessary labor hours required for its execution, the cost associated with specialized ingredients that might be expensive or prone to waste, and the operational drag it might impose. For the dish to be a net positive, its marketing value—its ability to attract new patrons and generate positive press—must outweigh these measured costs.
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