Besides species and grading, what market influence causes established houses to command a premium price for their roe?
Answer
Their name recognition and perceived authority/heritage
Established caviar houses, particularly those maintaining connections to traditional Russian or Iranian sourcing standards (even if the production is now global aquaculture), can significantly inflate their prices based on branding. Consumers are paying a premium not just for the physical egg, but for the heritage, marketing, and perceived authority associated with the brand name. For consumers prioritizing pure egg quality over history, identifying the species and grade can reveal significant value opportunities hidden behind these prestigious, often more expensive, labels.
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