What method is noted for Bruster’s preparation of their Cookie Craze flavor?

Answer

Mixing freshly churned vanilla ice cream with cookie components

Bruster’s approach is highlighted as a proponent of fresh incorporation, often featuring their Cookie Craze as a rotating Flavor of the Day. Their method involves taking vanilla ice cream that has been freshly churned and immediately integrating the chosen cookie components into it. This hands-on mixing process is crucial because it allows the cookie pieces to retain superior texture—offering better chewiness or crunch—compared to products that have been frozen en masse for extended periods. Immediate integration into the freshly made base ensures that the structural integrity of the cookie chunks is maintained before the entire mixture solidifies completely.

What method is noted for Bruster’s preparation of their Cookie Craze flavor?
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