What is the key distinguishing feature introduced by Chapman's Blue Cookie Craze?
Answer
The introduction of artificial coloring to turn the base blue
The Blue Cookie Craze, seen in offerings from Chapman's and Mr. Tubb's, maintains the core concept of a cookie-filled ice cream but dramatically alters the visual presentation. The key differentiator is the artificial coloring added to the ice cream base, rendering it blue. This color shift is a strategic marketing move, often appealing to consumers seeking novelty or a specific aesthetic, possibly echoing popular sweet confectionery items. Crucially, this variation shows that the underlying expectation—the presence of crushed cookies—is strong enough to permit such a significant visual departure from the traditional pale vanilla canvas.
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