To what other recognized flavor category is the concept of "Cookie Craze" compared regarding consumer expectation?
Answer
Moose Tracks
The widespread adoption of the 'Cookie Craze' name by various producers suggests that the *idea* itself—maximal cookie inclusion within a simple ice cream base—has established itself as a recognized category in the market. This recognition is comparable to other established concepts in the industry, such as 'Moose Tracks.' These established categories function because they set clear, unambiguous expectations for the consumer regarding the primary ingredient experience they will receive upon purchase. Ordering 'Cookie Craze' signals immediately that the defining characteristic is the abundance of cookies, similar to how 'Moose Tracks' signals peanut butter cups and fudge ribbons.
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