What attribute causes manufacturers to position albacore as a premium product, despite skipjack offering better health advantages regarding heavy metals?

Answer

Consumer willingness to pay extra for its milder flavor and firmer texture

The premium status of albacore is primarily anchored in consumer preference for its sensory attributes over nutritional benefits related to heavy metal intake. Consumers are explicitly noted as being willing to pay more for albacore specifically because of its milder, more delicate flavor that does not dominate dishes, and its firmer, steak-like texture that maintains its form. These aesthetic and gustatory qualities define its premium segment positioning. While skipjack offers the health advantage of lower mercury, consumers who prioritize the specific texture and taste profile of albacore accept the added cost as a premium fee for those non-nutritional sensory elements.

What attribute causes manufacturers to position albacore as a premium product, despite skipjack offering better health advantages regarding heavy metals?

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