How does internal product categorization treat 'Aperitifs' in relation to 'Fizzy Drinks'?
Answer
Aperitifs are listed alongside Fizzy Drinks
A deeper dive into San Benedetto's product categorization structure reveals that their 'Aperitifs' category is listed immediately alongside 'Fizzy Drinks' on their own portals. This structural placement suggests that the company treats the aperitif line not as a traditional hard-liquor division, but rather as a specialized extension of their soft drink portfolio. This reinforces the overall conclusion that these bitter beverages are formulated to function fundamentally as zero-alcohol soft drinks.
Related Questions
What beverage forms the foundation of San Benedetto's core business?Which specific San Benedetto product mimics an aperitif profile while being non-alcoholic?What key beverage sector has San Benedetto solidified its market position in?Which Italian social ritual does the alcohol-free Red Bitter allow consumers to partake in?Which fruit essence is mentioned as an example in San Benedetto's line of fizzy drinks?What small bottle format is sometimes used for the Red Bitter, contrasting with standard water sizes?Which entity is mentioned as handling the distribution of the San Benedetto portfolio in certain markets?How does internal product categorization treat 'Aperitifs' in relation to 'Fizzy Drinks'?What primary function does the alcohol-free bitter serve regarding traditional aperitivo consumption?What experience does the 10 cl packaging format for the Red Bitter psychologically signal?How does San Benedetto adapt traditional Italian consumption rituals involving wine or spirits?