Why is the Indri Trini expression often kept under the $100 threshold?
Answer
To encourage trial among mainstream whisky drinkers
The distillery employs a calculated marketing approach by pricing the widely available Indri Trini expression below the symbolic one hundred dollar mark. This strategy is specifically designed to lower the barrier to entry for mainstream whisky drinkers who are accustomed to purchasing familiar entry-level Scotch blends or single malts within that price band. By fostering initial trial through accessibility, the brand aims to build recognition that can later translate into increased sales for their higher-margin, more expensive Dru offering.
Related Questions
Where is the Indri single malt whisky distilled?What is the typical price range for a 750ml bottle of Indri Trini Single Malt?Which expression is Indri's offering bottled at a higher ABV without dilution?What is the approximate price range for the 750ml Dru Cask Strength bottling?Which casks contribute to the distinct profile of Indri whisky maturation?Approximately what premium percentage does the Dru Cask Strength demand over the standard Trini release?Why is the Indri Trini expression often kept under the $100 threshold?What key economic factor outside of standard retail strategy significantly impacts the final shelf price of imported spirits like Indri?How is the Dru expression potentially judged as better value compared to the Trini based on spirit content?What characteristic sets Indri apart from purely American or European imports when assessing market positioning?