What is the price range of Indri whisky?

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What is the price range of Indri whisky?

The initial sticker price for Indri whisky, an increasingly recognized name from India's burgeoning single malt scene, can vary depending on which expression you are seeking and where you plan to purchase it. This brand, distilled in Haryana, India, has quickly captured attention for its distinct profile, often matured in a combination of casks including red wine, sherry, and bourbon casks, which contributes to its perceived value. [1][3][5] For many enthusiasts looking to sample this emerging spirit, the primary question revolves around whether it sits in the accessible or the premium tier of imported whiskies.

# Standard Whisky Price

What is the price range of Indri whisky?, Standard Whisky Price

The most commonly available expression, often labeled as the Indri Trini Single Malt Indian Whisky or sometimes referenced by its maturation details like "The Three Wood," generally occupies a competitive spot in the imported single malt category. [1][8] Looking across various retailers, one can establish a fairly consistent baseline for this standard bottling.

Multiple sources indicate that the price for the 750ml bottle of Indri Trini typically hovers in the \70 to \95 range. [2][4][5][9] For instance, listings from several online purveyors place it firmly around the mid-eighties mark, suggesting this is the expected retail sweet spot for consumers purchasing outside of special promotions or heavily marked-up locations. [1][4][9] If you are lucky enough to find a deal, perhaps via a flash sale or a store clearing older stock, you might see prices dip slightly lower, possibly touching the upper sixties, though this appears less common for this specific import. [2]

When comparing this to other international single malts, this price point places Indri Trini slightly below the entry-level offerings from established Scottish or Japanese distilleries, making it an intriguing proposition for those seeking novelty without a steep initial investment. [1]

# Cask Strength Cost

For those who prefer a bolder profile straight from the barrel, Indri offers the Dru Cask Strength Single Malt Indian Whisky. [3][6][9] As is standard practice in the whisky world, moving to a cask strength bottling—which means the whisky is bottled at a higher ABV without dilution—carries a noticeable price increase. [3][6]

The pricing for the Dru expression sees a significant jump compared to the Trini. Available listings suggest this bottling generally sells in the range of \100 to \150 per 750ml bottle. [3][6][7][9] Some specialty shops or those with limited initial allocation might price the Dru closer to the $150 mark, reflecting its exclusivity and higher alcohol content. [7]

If we analyze the difference, the Cask Strength typically demands a premium of about 30% to 50% over the standard Trini release, depending on the exact retail prices compared. [3][6] For instance, if the Trini is \80, the Dru might be found near \115 to $120. This premium covers the added potency and often slightly different maturation focus of the Dru expression. [3]

# Pricing Variables

The figures mentioned above are averages derived from several points of sale, but it is vital to recognize that the price you actually pay can fluctuate quite a bit based on geography and the retailer's strategy. [2]

One often overlooked aspect when buying imported spirits in the United States, for example, is the state-level excise tax structure and distributor margins. A bottle that costs \80 wholesale in one state might be subject to significantly higher *ad valorem* taxes or pass through extra layers of distribution fees compared to a neighboring state, resulting in a final shelf price difference of \10 or more, even at a similar caliber of store. [4] Furthermore, smaller, independent liquor stores that pride themselves on curating rare or new-to-market selections might price items slightly higher than large national chains focused on volume sales. [7] You will find that the most substantial discrepancies often appear between the pricing strategies of dedicated whisky shops and broader liquor warehouses. [1][5]

# Market Positioning

Understanding where Indri sits in the overall market provides context for its pricing. When considering Indian single malts specifically, Indri is positioned as a high-quality, approachable entry point. [8] It competes in a growing segment that includes other Indian brands, yet its unique maturation process sets it apart from purely American or European imports. [1][3]

The fact that the standard expression often retails under the $100 threshold is a calculated move to encourage trial among mainstream whisky drinkers who are accustomed to paying that amount for familiar entry-level Scotch blends or single malts. [2] By keeping the Trini accessible, the distillery fosters brand recognition that can then translate into higher sales for their more expensive Dru offering. [6]

When assessing value, look not just at the dollar amount, but at the ABV difference. If a standard 40% ABV whisky costs \80,andacaskstrengthbottlingat5580, and a cask strength bottling at 55% ABV costs \115, you are paying approximately $2 per ABV percentage point for the standard, but the cask strength offers significantly more alcohol content for a relatively smaller increase in price, making the Dru potentially the better value per milliliter of pure spirit, provided you enjoy higher proofs. [3][6] This nuanced look at the cost structure can guide a purchasing decision more effectively than simply looking at the base price tag alone.

# Price Data Summary

To illustrate the typical market spread, here is a brief overview of the general expected pricing based on the different expressions available:

Expression Typical Proof/Strength Approximate Price Range (USD) Notes
Indri Trini Standard (often 40% ABV) $70 - $95 Widely available entry point [1][4]
Indri Dru Cask Strength $100 - $150+ Higher ABV, premium offering [3][6]

While these figures provide a solid expectation, the landscape for new international spirits is always shifting. If a particular release gains significant awards or runs into supply chain issues, prices can temporarily spike above these noted ranges. [8] Staying aware of major online retailers and local specialized shops will ensure you secure the best available rate for either the three-wood-matured standard or the more potent cask strength variant. [5][9]

#Citations

  1. Indri Trini Single Malt Indian Whisky | Total Wine & More
  2. Indri Whisky - All Star Wine & Spirits
  3. Indri Dru Cask Strength Single Malt Indian Whisky: Buy Now | Caskers
  4. Indri 'Trini The Three' Single Malt Indian Whisky - Del Mesa Liquor
  5. Indri Single Malt Indian Whisky (750 ml) | Keg N Bottle
  6. Indri Drú Single Malt - The Whisky Shop - San Francisco
  7. Indri Single Malt Whisky - Dru Cask Strength - Pogo's Wine & Spirits
  8. Indri 'Trini - The Three Wood' Indian Single Malt Whisky, India
  9. Indri DRU Cask Strength Indian Single Malt Whisky 750ml | Liquorama

Written by

Larry Barnes
pricewhiskyindri