What characteristic sets Indri apart from purely American or European imports when assessing market positioning?

Answer

Its unique maturation process

Within the context of the growing segment of Indian single malts, Indri is positioned as an accessible, high-quality entry point. What specifically differentiates it when compared against imports traditionally sourced from the American or European markets, such as those from Scotland, is its distinctive maturation technique. Utilizing a combination of red wine, sherry, and bourbon casks provides a profile that diverges from the standard expectations set by those established traditions, offering a point of novelty and distinction in the market.

What characteristic sets Indri apart from purely American or European imports when assessing market positioning?
pricewhiskyindri