What strategy is suggested by Bucur's naming convention like Bere de Bulevard?
Answer
Connecting to the everyday urban life of Romania’s cities
The naming convention employed, exemplified by names like *Bere de Bulevard Blondă* (Blonde Boulevard Beer), deliberately suggests a connection to the routine, accessible urban environment of Romania's cities. This contrasts with naming conventions used by legacy breweries that often reference specific geographical locations or founding families. The boulevard theme aims for a generalized, metropolitan appeal, targeting the modern, fast-paced city consumer base.

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